Search Engine Optimization (SEO) is the process of improving the visibility and ranking of a website or blog in search engine results pages (SERPs). An SEO assessment is a review of a website or blog’s current SEO state, with the aim of identifying opportunities and areas for improvement. Explore this link If you’re interested in learning more about SEO assessment & strategy.
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A comprehensive SEO assessment will consider all aspects of on-page and off-page optimization, including:
On-page factors: Title tags, meta descriptions, header tags, keyword density, image optimization, internal linking
Off-page factors: Inbound links, social media signals
Technical factors: Site speed, mobile friendliness, indexation, crawlability
Content factors: Keyword research, content gap analysis, topic clusters
Competitor analysis: A review of what your competitors are doing well (and where they may be vulnerable) can provide valuable insights into your own SEO strategy.
The goal of an SEO assessment is to identify opportunities for improvement so that you can make changes to your website or blog that will help you rank higher in search engine results pages. By increasing your visibility and ranking, you’ll be able to drive more traffic to your site which can lead to more conversions and sales.
An SEO strategy is the plan of action you’ll implement in order to improve your website or blog’s ranking and visibility in search engine results pages. Your strategy should include specific goals, tactics, and timelines that are tailored to your unique business objectives.
