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What is Search Engine Optimization?

Search Engine Optimization, or “SEO” for short, is the practice of improving a website’s ranking in search engine results pages (SERPs). This means that your site will be more likely to appear in a user’s search results and thus receive more clicks.

Professional Search Engine OptimizationThere are many factors to That can affect a website’s ranking in search engine results pages, but good SEO focuses on optimizing your site for three primary areas: content, on-page optimization, and link building.

Image Source:Google

Content optimization typically involves improving the quality of your site’s content so that it stands out from the competition. This can involve creating high-quality articles, adding keywords and phrases to your text, and using relevant images.

On-page optimization involves making sure your website looks good from a web browser perspective. This includes ensuring that all links lead to where they’re supposed to and that your HTML code is error-free. Improving the look and feel of your website can also help improve rankings in search engine results pages.

Link building is arguably the most important aspect of SEO. Creating links back to your site from high-quality sources will help boost your rankings in search engine results pages.Overall, SEO is a long-term process that requires continual improvement in order to maintain a high ranking.