Once upon a time, a business could choose not to have a web site. They reasoned that they did not need a professional web site; they could do just fine without one. Then, one of their competitors decided to get a website and a buzz was created. Not to be outdone, another competitor decided to follow suit.
Then another and then another. Pretty soon customers were asking the business if they had a web site. Finally, they realized that they needed a website in order to keep up with their competitors.
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And so, the Internet exploded. These days, everyone has a website. From large corporations to small businesses; families to individuals, everyone is on the Web. A friend of mine even created one for his infant child.
This article is created to speak to the few remaining businesses that have yet to tackle the Internet beast. You want to have a web presence, but it seems a daunting task. "Where do I start?" you say. "What issues will I need to address so that I make the most of my new web site?" you continue.
This brief article will cover some of the areas of the web design process to pay particular attention to. We have designed many websites for clients that had no idea where to start. We firmly believe that client education is a vital part of the overall success of the web project.
Most professional web design companies have published some guidelines that will help potential clients answer some of their questions. It is with that in mind that we have written this article.
Why do you want a web site?
Will your website be for personal use (just show some photographs to your family members, for example)? Will it be to advertise a business service? Will it be an informational web site, simply to pass on knowledge to the visitor? Will it be used to sell a product? Is it important that you show up #1 in Search Engines?
These are vital questions with which to begin. The answers you come up with will determine the direction in which the overall design should go.